Assuming that you’ve now done your ASO work, you may find yourself looking for app store localization to help with your user acquisition strategy. The localization of app store optimization is a a very important step once you are ready to take your product globally. When you are at this stage, it isn’t just translation that’s going to lead to increased installs, though that will help. App store localization requires research, understanding of your competitive outlook as well as attention to detail.
You first need to decide which markets are important to your brand. This often requires introspective thinking and opportunity sizing. Where is there market demand for your product? How many users do you have by language? How many potential users could you acquire in each language? These reflections are helpful as you choose your next steps.
Next, who are your competitors? Are they regional or global competitors? Or, are you a new style of app that is not yet mainstream? These answers will help to guide your strategy.
We’ve helped apps achieve top 5 results in search rankings for important terms. We are skilled and specialized in building an ASO strategy that helps your brand to rank where it matters and to know your competitive advantage. By custom tailoring your approach, your sure to achieve the best possible outcome for your app. We’re skilled in all major store channels such as the Google Play Store, iTunes Connect (App Store), Samsung Galaxy Store, and several other third-party channels.
Here is a listing of app store localization services that we offer:
- Keyword research
- Keyword localization
- Competitor research
- Asset localization (screenshots and video)
- Title, subtitle and description translation/localization
- Setup and management of store presence
- and more
When you are ready to take the first step to localize your app store’s presence, reach out to use for a free consultation.