How do you translate your app? What is localization? Or even internationalization? These may seem like complicated concepts to understand, but with the proper resources and direction these things become more process-oriented and systematic.
App localization is complicated to start, but the work is front-loaded. Once the foundation has been created and proper process has been set up, scaling becomes a more manageable task. Though many companies face similar challenges, no two localization programs are identical. That’s a secret to why localization is not always so straightforward. You almost always have overlap with other companies, but there are nuances that must be considered.
Our team is experienced in building a custom localization program to fit your needs. We can take you from zero to international, or take a look at your preexisting program to find opportunities for optimization.
Here is a list of some of our specialties and focuses:
- CAT tool selection and customization
- Competitive analysis
- Content strategy
- Evangelization resources
- Language selection
- Launch strategy and ASO
- Market research
- Quality assurance reviews
- Project and program management
- Terminology development
- User acquisition
- Vendor selection and on-boarding
- and more
The above is just a sampling of some common topics related to app localization, but there are many considerations when you decide to localize your app.
The first step to app localization is having a vision for where you want to go. Knowing that, you can work backwards to assess opportunities, build a budget, create your playbook and execute on that strategy! Ready to get started? Click here to start the conversation for free!